YouTube Creator Partnerships (brand-deal tools in YouTube Studio)
YouTube's brand-deal feature, shown in the Earn tab of YouTube Studio for eligible creators.
Requirements as stated on the source
- Be at least 18 years old.
- Be in the YouTube Partner Program.
- Be based in one of the available countries/regions (the help page lists 24, including the United States, United Kingdom, Canada, Australia, India and Brazil).
- Have no active Community Guidelines strikes.
- Follow YouTube's monetization policies.
Process
If you are eligible, the Creator Partnerships tab 'will surface automatically' in the Earn tab in YouTube Studio.
Notes and caveats
- Because it needs YPP membership, the YPP numbers above apply first.
- A separate Google Ads help page says that starting June 2026, core Creator Partnerships features for advertisers are available in all locations where YPP is active.
Sources
- https://support.google.com/youtube/answer/9385307 (main source)
- https://support.google.com/google-ads/answer/15471603?hl=en
How we read it: official page; text seen only as a search-result excerpt. Rules change; confirm on the program's own page. This page has no affiliate links.